Comparison
LoopNow vs Mailchimp
Why Indian teams building for India are switching off Mailchimp and onto LoopNow.
| Feature | LoopNow | Mailchimp |
|---|---|---|
| Pricing currency | ✓ INR, GST billing | USD, INR cards accepted |
| DPDP compliance | ✓ Built-in (consent, audit, DSAR) | Manual setup |
| Indian languages | ✓ 12+ native templates | Limited |
| Data residency | ✓ AWS Mumbai (ap-south-1) | US-default, EU available |
| Payment methods | ✓ UPI, netbanking, card | Card only (international) |
| GST invoicing | ✓ Automatic | Not supported |
| Free tier | 14-day free trial (Growth plan) | Free plan with limits |
| Support | Email (all plans), priority on Growth+ | Email (paid only) |
| API + webhooks | REST + signed webhooks + Python/Node SDKs | REST + webhooks |
| Founded | Bhayandar, India (2024) | Atlanta, USA (2001) |
Both are good tools. If you send primarily to US/EU audiences in English, Mailchimp is fine. If you send to Indian audiences in 12+ languages and need DPDP compliance, GST billing, and INR pricing as defaults, LoopNow is the right call.